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Branding & Identity
We specialize in institutional branding and identity. Every organization, institution or association has an identity, whether consistent or inconsistent with the institutional vision and mission. Additionally, this identity may not be adequately understood and communicated by the institution's own staff. A3 has developed a logical, businesslike, step-by-step process that reduces the subjective aspect of identity definition and branding. Our process begins with research and proceeds through core message development, analysis, brand promise, design, implementation and periodic evaluation.
Our focus on the internal and external constituencies insures a consistent message that is adequately communicated throughout the organization. It is this same message that is communicated via myriad channels to the external market.
Throughout this process we build successful institutional brand identity that unifies all elements of a communications program and increases their impact. A3's branding and identity assignments encompass naming, nomenclature and all design elements, to make an organization's special character clear, compelling and consistent throughout a wide range of marketing communications. The result is a sustainable branding program that advances the institution in the marketplace.
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